From First Walks to Lifelong Bonds: Celebrating 30 Years of EzyDog
This year, EzyDog proudly celebrates a remarkable milestone — 30 years of trust, innovation, and adventure.
Since 1995, we’ve been by your side — on muddy walks through the countryside, by the coast with wind in your dog’s fur, on sweaty city runs, through puppy’s first steps and the bittersweet journeys of older companions
For three decades, EzyDog has built more than dog gear — we’ve built trust.
A Heritage Born from Passion
It all began in a small garage on the Australian Gold Coast, with a simple but powerful idea: to make dog gear that works with dogs, not against them. The first shock-absorbing leash was handcrafted using water-ski rope and elastic - an invention born not from a boardroom, but from genuine care for how dogs move, pull, play, and live.
That same ethos found a home here in the UK. Local dog lovers quickly recognised that this wasn’t just another brand, this was gear they could rely on. Rain or shine. City or countryside. From the highlands of Scotland to the South Downs, EzyDog products became trusted companions on daily walks and lifelong adventures.
Built to Last – Because Your Trust Matters
In an industry that often changes with trends, EzyDog has stayed true to its purpose: to create long-lasting, dependable products that honour the relationship between dog and owner. The materials may have advanced, the designs refined, but the promise behind them hasn’t wavered.
Let’s take a look back at the products that shaped our story:
1995: The Big Dog Leash Co.
It all began...
We started as the Big Dog Leash Co back in 1995, handmaking the world’s first shock-absorbing leads.
Handmade
Founder, Luke Hatcher, seen here working on the first rounds of designs. ‘I sat for hours, actually days, eventually coming up with a style of ‘shock absorbing’ dog leash.”
World-first
The original shock-absorbing dog leash; the Cujo Leash. The leash which started it all! Still for sale on our site.
🐾 The CUJO Lead
The original shock-absorbing lead was born from an innovative idea - weaving shock cord into water ski rope. At the time, we were ahead of the curve, and many pet specialty stores hesitated at the thought of stocking a $50 handmade leash. So, our founders took them directly to the people, selling at markets on the Gold Coast. Within just three years, we had expanded to 50 markets across Australia - and we haven’t looked back since!
🐾 The Neo Classic Collar
Crafted from neoprene for comfort and durability, this collar didn’t just look different — it felt different. Quick-drying, rash-resistant, and made to last, it set a new standard for dog collars and won the trust of dog owners across the UK.
🐾 The Chest Plate Harness
Our reimagined harness moved the pressure away from the neck and onto the chest, ensuring safer walks and better control. With its tailored fit and ergonomic design, it proved that comfort and control could go hand in hand.
30 Years of Loyalty – And It Goes Both Ways
At EzyDog UK, we know that trust isn’t given — it’s earned. Over the past 30 years, we’ve earned the loyalty of countless dog owners not through flashy gimmicks, but through dependable gear that works when it matters most.
We’ve heard your stories — from dogs that wore the same harness for a decade to pups whose first walk was in an EzyDog collar. It’s these real-life moments, shared by real dog owners, that have shaped our journey. And it's those bonds that drive us forward.
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Before
After
Celebrating the Journey – Together
As we mark this 30-year milestone, we’re not just looking back — we’re celebrating the generations of dogs and humans who’ve walked with us:
- The first family pet who dragged you through the local park
- The rescue dog who found trust again through daily walks
- The adventurous pup who’s never far from a muddy puddle
- And the older dog whose pace may have slowed, but whose loyalty hasn’t
What’s Next?
As we celebrate 30 years, we’re launching a series of special events to thank the community that built us:
- Real stories from EzyDog users past and present
Share your treasured memories, old photos, or just a few words about what your dog means to you. Tag us on social media (@ezydoguk) or drop us a message here, because this milestone isn’t just ours, it belongs to every dog and every owner who made it possible. - Exclusive offers on our most trusted gear (sign-up to our mailing list to keep in-the-loop)
- Giveaways on social media
